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| Article Name: Naming Names: What Works for Courier Companies |
| Author: Beth Willis |
| Volume: 2.1 |
| Article Summary: While Shakespeare`s "What`s in a name?" has some validity, couriers should refrain from naming - or renaming - their firms "Costly Courier," "Better Late Than Never Deliveries," or "So? We`re Slow! Messengers." |
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