UPS Canada’s (Mississauga, Canada) drivers are helping in the fight against drunk driving this holiday season by teaming with MADD Canada (Mothers Against Drunk Driving). UPS’s brown trucks will sport red ribbons as part of Project Red Ribbon, an effort to raise public awareness about the dangers of driving under the influence of alcohol.

“The Project Red Ribbon campaign is reaching many more Canadians this year because of the efforts of UPS,” explains MADD’s Carolyn Swinson. “It is tremendous to have UPS Canada’s national outreach to help drive home our message through the month of December.”

Over four million red ribbons are distributed by MADD Canada members and its sponsors during the Project Red Ribbon campaign. By displaying a red ribbon, Canadians honor those who have been killed or injured as a result of impaired driving while reminding motorists of the importance of safe and sober driving.